Featured Article - Hot Winter Trout

The wind was up and the temperature down one recent winter morning as friend Mike Hayes of Jacksonville, Fla., my son, Eric, and I launched our 22-foot Pathfinder bay boat at the ramp in downtown Fernandina Beach. We were after speckled trout and heard the bite was (and still is) going strong.  [Read full article]

Deal of the Month - Super Pogy (Lp)

Our low pitch (Lp) Super Pogy is just what you need on those calm days and clean water. The Super Pogy has no "Equal" in the world of lipless rattle baits. Designed from the inside out with only one thought in mind, producing the best all purpose saltwater lure ever!

Saltwater News - 

Castable Umbrella rig comes full circle and returns Home To Saltwater

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Featured Product - Wind Cheater

The long-range sniper of our new lineup, the Wind-cheater throws like a bullet and will hit the X better than any bait on the market.

Bomber Saltwater Grade Fishing Lures - Built to Dominate

Engineered to the Next Power! With a full range of fishing lures to meet almost every condition, Bomber's new Saltwater Grade hardbaits are nail-tough evolutions of our famous fish-catching designs. After years of rigorous research and development, our engineers have developed a line of saltwater fishing lures that are proven lethal and virtually invincible.

Our Saltwater Grade fishing lures are specialized tools for a savage environment. No dainty little split rings here.

They're the toughest saltwater hardbaits to ever hit the market, boasting the same rugged construction and true-running characteristics that make Bomber Lures famous all over the world.

With super-duty components, bulletproof polycarbonate construction and super-sharp Saltwater Grade hooks, these specially designed saltwater lures are in a class all by themselves. They are your strongest link to the saltwater food chain. The strongest ever built.

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Paradise Popper X-Treme®!